Welcome to my online CV! I’m Ralph, a half British – half French guy.
I’m curious by nature, I love traveling, discovering, and tinkering (nice way of saying hacking) just about everything. I’m also a data freak, I have my whole life organized in Excel sheets.
I’m interested in new technologies and tech startups. I enjoy discovering the hidden potential in businesses, projects and ideas.
Sep 2019 – Today
Veepee (formerly Vente Privée) is a French ecommerce company that pioneered the model of online flash sales. These sales include a diverse selection of product categories: fashion, furniture, sports equipment, technology, and wines, entertainment and travel.
As a Product Owner for a new frontend product in the travel section, my role was:
• Defining the vision, strategy & roadmap for a new frontend navigation product
• Setting up the MVP mockup with user tests and surveys
• Creating user stories and prioritising the product backlog within a Scrum framework
Jul 2018 – Aug 2019
Holiday Pirates is a unique travel deal and inspiration source. Prospective customers will find the best travel deals collated from numerous third party sites covering flights, package holidays, car hire and the hotel sector.
As a Product Manager of white labels, my role is to increase the performance across all markets;
• Keep an eye on the travel industry and evaluate new players with various KPIs and scoring system
• Collaborate with key account management and Legal team for contract negotiation for new partners (commission, traffic expectations, GDPR, etc.)
• Collaborate with partners and BI teams for setting up tracking (pixels) and reporting (Google Analytics, Data Studio, Tableau)
• Collaborate with developers for the integration (dynamic header, subdomains, SSL certificates, deeplink builders, etc.)
• Collaborate with editing and marketing teams for sending quality traffic (post scheduling, SEO visibility, CRM)
• Regular contact with partners to follow the progress and strategy (sessions, seasonality, conversion rate, revenue, funnel, different monetization techniques, etc.)
• Collaborate with Finance team for invoices
Jul 2017 – Jun 2018
Visual Meta: “All shops, one site.”
By connecting to the product catalogue of over 7000 fashion and furniture shops, Visual Meta offers users a unique online shopping experience to visually compare and discover similar items.
As a Affiliate Marketing Manager, my role is:
• To find potential partnerships with publishers (at events, or online)
• To optimize the landing pages for new sign ups on affiliate networks (Affilinet & Tradetracker)
• To review the publishers that apply (quality check with SEO metrics)
• To monitor the performance of each publisher and campaign
• To maintain and update the advertisement media (banners, products feeds, widgets, APIs)
• To perform frontend modifications (pixels, landing pages)
• To track the whole operation (KPIs, dashboards, budgets)
Special projects:
• Maintaining and optimizing the KPI dashboards for all countries and all departments (Marketing, Sales, Quality)
• Creating an investment model for the strategy department to provide insights for top management
Dec 2015 – Jun 2017
Visual Meta: “All shops, one site.”
By connecting to the product catalogue of over 7000 fashion and furniture shops, Visual Meta offers users a unique online shopping experience to visually compare and discover similar items.
As a Quality Manager, my role is:
• To work with partners’ product feeds and Sync department for the data integration of +30M products
• To develop backend and frontend category structures (one for the machine learning and the other for the users)
• To optimize data samples for product classification (text and image based supervised machine learning)
• To assist a long-tail SEO strategy by creating as many unique but relevant landing pages
• To coordinate with Sales, SEO and Design teams to prepare for season trends and update desktop and apps accordingly.
Special projects:
• Creating from scratch a blueprint for a new category (Electronics) with market research, data scraping, structure development & website implementation. From the first few weeks it has had the highest clickthrough rate.
• Assisting with the transition to a new business intelligence tool, and acting as a technical advisor for the Quality department
• 2nd runner-up in a company hackathon for a product improvement
Oct 2013 – Sep 2015
BIME by Zendesk is a cloud Business Intelligence solution. It allows companies to analyze data from over 40 vastly different datasources, and create dashboards with over 20 visualization options. Very ahead of its time, BIME won multiple innovation awards and raised several million in funding before quickly getting acquired by Zendesk in 2015.
As a Webmarketing Manager, my role was primarily lead generation:
• Creating compelling blog posts for customer testimonials and covering events the company attended
• Creating landing pages for new product features with A/B testing
• Managing Adwords and retargeting campaigns (with ROI reaching up to +15%)
• Maintaining social media accounts (Facebook, LinkedIn, Twitter)
• Sending monthly newsletters and promotional emails
• Increasing backlinks, eventually making up for 30% of all traffic
• Using BIME for tracking all useful KPIs from webmarketing efforts
Special projects:
• Automating and scheduling all social media activity, including creating a Twitter bot
• Creating contests, with special offers for users who create the best dashboards
Apr 2013 – Aug 2015
Part-time freelancer helping small clients with initial and basic online marketing.
Offerings:
• SEO: Website creation & basic on-site SEO training
• SEA: Emailing (Drip marketing), Landing pages with call-to-actions
• SMO: BtoC social media (Facebook, Twitter, Instagram)
Apr 2012 – Jun 2012
Citivia serves as the interface for contractors with activities in the public sector.
The internship mission was to make the city of Mulhouse more attractive by having more trendy shops downtown.
Tasks:
• Analyzing the market, and creating a list of potential trendy international and national brands (Nike, Geox, The Kooples, Nespresso, MAC Cosmetics, etc.)
• Finding the right person of contact from each of these brands
• Mailing operation with a personalized letter, suggestions of available spaces, a list of potential franchisors, and a brochure of key statistics showing the city’s dynamism.
Extra:
• Creating a reporting tool to follow the evolution of shops closing and opening
2014 – 2015
This specialization offers expertise in both IT and marketing management. With an IT background, the goal is to train students about the issues and the use of these technologies in the field of marketing. Graduates are suitable for positions such as project manager & IT consultant.
Degree done as an apprenticeship
2013 – 2014
The purpose of this Master’s degree is to provide expertise for managing marketing projects. Graduates are suitable for positions such as project manager, designer and manager of multimedia products.
Degree done as an apprenticeship
Ranked 1st of 50 students
2012 – 2013
This bachelor’s degree prepares students for fundamental strategic marketing, and market analysis.
Alinova project: commercialization of an innovative food product. Market study, Business Plan, Marketing & financial plan, etc. http://cubifruit.jimdo.com/
2010 – 2012
Small and mid-sized Business studies.
Provides a global vision over all modern management tools for organizations in complex environments
Business development project – “Bonn’heure”: Marketing, Legal and Financial studies. – Our group ranked 1st out of 150 students for this project. Website: http://goo.gl/UlQew
Semi-pro road cyclist
Karaoke enthousiast
Geek
Hiking